American actress and singer Olivia Rodrigo has been unveiled as the newest global brand ambassador for Lancôme, following in the footsteps of personalities including Nico Parker and Virginie Efira.

The Drivers License hitmaker will make her debut in the brand's L'Absolue Rouge campaign, and commented 'Embracing your individuality is so important in beauty, since there are many unrealistic expectations placed on young women today. Lancôme is an iconic and timeless brand that promotes beauty from within, and I am honoured to be a part of their family.'